International HEEDS User Conference 2014

Red Cedar Technology is pleased to announce Optimize This! 2014, the International HEEDS Users Conference. Attendees should see this page for important time and location information for the events of the week.
Conference Overview
Optimize This! 2014 will bring experts and specialists together to recognize, and focus on, the wide applications of optimization technology, and specifically optimization with HEEDS products, across all industries. With a hundred attendees from across the globe, Optimize This! 2014 is a special event. This intimate setting gives everyone the chance to participate in deeper discussions about the optimization challenges and innovations within specific industries and businesses. The conference will be held at The Henry Ford in Dearborn, Michigan, and will feature presentations from key stakeholders at companies currently using HEEDS products to solve optimization problems.

If you did not attend Optimize This! 2012, then check this out for a taste of what you missed.

Standard registration for the conference day is $350 which includes Dinner. Student and distributor discounts are available. For detailed information visit our Registration page.

Monday, October 13
8:00 a.m.– 5:00 p.m.
Open House
Red Cedar Technology
East Lansing, MI
Tuesday, October 14
4:00 p.m.– 9:00 p.m.
Meet and Greet/Reception
Ricardo, Inc.
Van Buren Twp., MI
Wednesday, October 15
8:00 a.m.– 5:00 p.m.
International HEEDS User Conference
Lovett Hall, The Henry Ford
Dearborn, MI
6:00 p.m.– 1:00 a.m.
Dinner Event
Henry Ford Museum
The Henry Ford
Dearborn, MI
Thursday, October 16
8:00 a.m.– 5:00 p.m.
HEEDS Introductory Training
Adoba Hotel
Dearborn, MI
Friday, October 17
8:00 a.m.– 5:00 p.m.
HEEDS Advanced Training
Adoba Hotel
Dearborn, MI
9:00 a.m.– 1:30 p.m.
Distributor Meeting
Adoba Hotel
Dearborn, MI

Featured Presentations Include:
Jay Maas and Mio Suzuki
Trek Bicycle Corporation
Multimodal optimization on bicycle frame and components: what it takes to lead the performance revolution”
Arun Nair,Yan Yevmenenko, Ingrid Bowman, and Anita Bestelmeyer
BD Technologies
Design Optimization of an Engagement Mechanism Using Nonlinear Finite Element Analysis and HEEDS”
Joel Davison
"Optimizing Engine Manifolds using co-simulations between STAR-CCM+, GT-Power, and Abaqus"
Megan Karalus
Optimizing a Global Kinetic Mechanism for use in CFD modeling of Jet-A Combustion”

Egidio Marotta
GE Oil & Gas
The Use of Optimization Processes For Analysis Led Design”
Gerard Reynolds and Bharat Thulsyan
Atkins Global
Safety Driven Optimization of Offshore Platform Orientation for Oil & Gas”

Yuvraj Dewan and Chad Custer
"Designing Better Centrifugal Pumps, Faster"
Jesper Slattengren
Pratt & Miller Engineering
Using HEEDS to determine required system complexity"

Andrew Chen
ZF Friedrichshafen AG
“Streamlined Optimization of Control Arms Using HEEDS Multi-Disciplinary Optimization”
David Fredriksson and Foad Mohammadi
CAE Value AB
Optimization of Robotic Manipulator using HEEDS MDO”
Kalyanmoy Deb
Michigan State University
Recent developments in Evolutionary Multi-objective Optimization”

David Ewbank and Brian Cheung
VI-Grade UK and System Level Simulation Inc
"Using advanced simulation and optimization methods to improve race car and driver performance"
Javier Rodriguez and Velayudham Ganesan
“Collaborative Design Optimization Process”

Richard Korpus
The American Bureau of Shipping
"Improving the Propulsive Performance of Ships"

Travel and Accomodations
For information on travel and local accomodations, please see this page.
Opportunities for Exhibitors and Sponsors
If you would like to exhibit at the conference, or sponsor it in another way, several options are available. For more information, see Exhibit and Sponsorship Opportunities.