About Us

Technology Centered. Customer Focused.

Mission

Red Cedar Technology strives to improve and accelerate design processes for companies facing complex engineering challenges. Our software and consulting services provide engineers with the expertise and technology to reduce product development time and to achieve significant productivity gains during the design process.

Product development teams worldwide use our expertise to design safer cars, engineer life-saving cardiovascular stents, and develop innovative structures for air travel and space exploration, among many other groundbreaking applications.

History

Red Cedar Technology was co-founded in 1999 by Drs. Ron Averill and Erik Goodman with spin-out technology from Michigan State University. The company initially provided FEA and optimization engineering services based on the design optimization technology that would eventually be released in the first HEEDS software product in 2004.

The development of our flagship product, HEEDS™ Professional, is the culmination of over twenty years of effort to improve upon the incremental advances enabled by traditional engineering software, such as CAD/CAM and CAE, in the areas of productivity, quality, cost reduction and compressed development cycles.

Employing revolutionary design search strategies, HEEDS Professional removes the restrictions of conventional numerical search methods, yielding new design concepts that drive product improvement and competitive advantage. Using HEEDS, designers can overcome the limits of human intuition and even professional experience.

Today, Red Cedar Technology continues to offer optimization services and software to its customers and clients based on our core values — unbridled innovation, uncompromising integrity, and quality in everything we do.

Red Cedar Technology is a privately held firm based in East Lansing, Michigan, with resellers throughout the world.