East Lansing, MI (March 20, 2017) - Siemens PLM Software is pleased to announce the Optimize This! 2017 International HEEDS Conference scheduled for June 20, 2017. Optimize This! 2017 brings individuals responsible for product development together to learn and share how HEEDS is being used in a wide variety of industries and applications to help discover better designs, faster! The setting gives attendees the chance to participate in deeper discussions about design exploration challenges and innovations. The conference will feature presentations from key stakeholders and industry leaders currently using HEEDS to automate their design exploration processes.